When writing proposals for business customers, there is no prize for second place.
The Shredder Test offers a simple diagnosis for a universal problem – why most sales proposals don’t survive a first reading, let alone help to achieve the results you need. Through a series of examples and anecdotes based on real-life problems, proposal writing expert Robyn Haydon exposes the truth about how and why most sales proposals strike out. You’ll see your own challenges reflected in these pages as you discover how to write proposals that hit the jackpot (and not the recycling bin).
The Shredder Test is a must-read for anyone whose job directly depends on making sales – whether you’re a sales director or manager, a professional salesperson, a business owner, or a solo professional. It’s also for people who aren’t in “sales”, but who need to contribute to proposals on behalf of their business or organisation.
Whilst The Shredder Test presents principles that are common to all proposal-writing, it is written from a uniquely Australian cultural perspective and with reference to specifics of the Australian purchasing market.
For further information other The Shredder Test and associated programs, visit www.winningwords.com.au
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